Prescriptions for a Bad Economy

Canada's resident expert on word of mouth, social media and community building, Sean Moffitt, takes you through the rationale for applying word-of mouth-marketing and community building in a cluttered, chaotic and customer-controlled marketplace. Sean will provide the 12 arguments on why word of mouth trumps traditional media in a stressed economy, and isolate the 12 key types of word-of-mouth marketing, when and where they should be used and the 36 basic reasons why people talk.

Along the way, Sean will dispel myths, inspire ideas, give you the latest research, tools and advice not only from a leading consultant on grassroots marketing and social media but also a street savvy practitioner and brand champion, who has seen them work firsthand. He'll also impart wisdom on how to apply these strategies, insights and tactics back in the unique and conversation-worthy world of business-to-consumer, as well as business-to-business worlds.

Speaker

Sean Moffitt
President & Chief Evangelist, Agent Wildfire Strategy & Communications Inc.

Sean is Canada’s word-of-mouth and community-building expert and has been an executive-level marketer, agency leader and consultant in roles bridging the traditional and digital divide. He has led the direction of Canada’s best known brands at Molson, Guinness, Labatt, Procter & Gamble and others.

As an answer to marketing’s future, Sean has founded Agent Wildfire - the leading marketing, media and research firm dedicated to customer advocacy, social media, word of mouth, influencer marketing, online communities and buzz-building. He also operates as an executive marketing consultant to Don Tapscott's firm, nGenera, and helps executive and brand teams orchestrate their plans to succeed in the customer-controlled marketplace.

Sean speaks frequently on the subject of new marketing and media, and has chaired the Canadian Marketing Association’s “From Mass to Grass” Word of Mouth conference. You can also spot his rants and musings on the subject through his top-ranked blogs, “Buzz Canuck” and “Spreads Like Wildfire”, and e-newsletter, “The Buzz Report”. He was recently profiled by Yahoo as one of Canada’s leading innovators.